Middle Finger Ink
- Client
- Alerta Votante
- Year
- 2025
- Category
- Political communication
In Peru, voting is mandatory. For years, Peruvians dipped their middle finger in purple ink to prove they had voted. But in 2011, a law removed the ink from the process. For the 2026 General Elections, the NGO Alerta Votante brought it back into the conversation, giving citizens a way to make their demands heard and put their biggest concerns on the agenda: crime, corruption and extortion.