Alejandro Gutiérrez de la Torre

Middle Finger Ink

Client
Alerta Votante
Year
2025
Category
Political communication

In Peru, voting is mandatory. For years, Peruvians dipped their middle finger in purple ink to prove they had voted. But in 2011, a law removed the ink from the process. For the 2026 General Elections, the NGO Alerta Votante brought it back into the conversation, giving citizens a way to make their demands heard and put their biggest concerns on the agenda: crime, corruption and extortion.

Middle Finger Ink