Alejandro Gutiérrez de la Torre

Butter Fingers

Client
Laive
Year
2018
Category
Promotion

In 2018, Peru returned to the World Cup after 36 years. In that context, we had to talk about butter and its benefits. Who was going to pay attention amid all the World Cup fever? Nobody. So we decided to talk about butter from a football angle, with a promotion that could take people to the World Cup.

Butter Fingers