Yopi Rap

Kids' yogurt brands were fighting over one more vitamin, a bit more iron, a bit more calcium. Then came Yopi, which had nothing but flavored yogurt. We saw that those brands were talking to moms. A mom may have her favorite brand, but if her kid starts singing “Yopi, Yopi, Yopi” until she buys it, it's checkmate. That's how the Yopi Rap was born, and a whole generation grew up singing it. To this day, my mom introduces me to her friends as the guy who created the Yopi Rap.