Tourist
- Client
- Tarjeta oh!
- Year
- 2024
- Category
- Positioning
People didn't know all the places where their oh! credit card gets them discounts. And when you don't know what's around you, you can feel like a tourist in your own city. So we rolled out a Mirabús sightseeing bus to show all those “tourists,” one by one, the discounts scattered across every corner of the city. A product demo, but with an idea.