Alejandro Gutiérrez de la Torre

Tourist

Client
Tarjeta oh!
Year
2024
Category
Positioning

People didn't know all the places where their oh! credit card gets them discounts. And when you don't know what's around you, you can feel like a tourist in your own city. So we rolled out a Mirabús sightseeing bus to show all those “tourists,” one by one, the discounts scattered across every corner of the city. A product demo, but with an idea.

Tourist