Alejandro Gutiérrez de la Torre

Shut the fans up

Client
Promperú
Year
2017
Category
Activation

Promperú is the government agency that promotes Peru as a destination. When thousands of Uruguayans came to cheer on their team at a 2018 World Cup qualifier, we seized the visit to show them that the best reason to come to Peru is to eat. We kept their mouths full with the best food in the world and treated them like kings while Peru's national team (luckily) beat them on the pitch.

Shut the fans up